KakaoTalk Dominates PH App Store and Google Play
KakaoTalk, the newest mobile messaging application to reach the country, is now the number one free social networking application in the Philippine iOS App Store
and the number one free communications application in Google Play. The
mobile application saw a surge of downloads over the past couple of
weeks, taking the No. 1 spot in Communications category of Google Play on
the 18th, following its matched success in the App Store where it rose
to become the No. 1 Social Networking application on August 7th, the
same day of its official launch.
The impressive results are backed by Kakao’s aggressive localization
efforts, in addition to the messenger’s fun and unique features. On
August 7th, Kakao launched a TV and radio ad of KakaoTalk featuring
K-pop superstars, Big Bang and Philippines’ pop princess, Sarah
Geronimo. These two stars are also featured on KakaoTalk’s Plus Friend
channel, a fun interactive advertisement platform where users can add
Sarah and BigBang’s official accounts to their Friends’ list to receive
latest updates and content including pictures and videos on them. Kakao
plans to partner with more celebrities and companies in the Philippines
to offer Filipino users content that is locally relevant.
Kakao has also been offering free BigBang and Sarah Geronimo
animated emoticons and stickers for those who download the application,
so that they can get a taste of the fun and expressive communication
that stickers offer. In addition, Filipino KakaoTalk users can get a
chance to win exclusive KakaoFriends dolls by chatting with ‘Event
KakaoTalk’ until August 25.
“We are overwhelmed by the support of the Filipino users. We are very optimistic that our application will keep growing and we are determined to become an integral part of the local ecosystem and how Filipinos interact,” shares Jang. “We are working on creating localized stickers and content that are more appealing and relatable to Filipino users.”
Jang adds, “Apart from offering free messages and calls, KakaoTalk has more fun features that we have yet to introduce to Filipinos. By listening to our users, we can customize the application’s features based on their wants and needs. We look forward to launching them here in the future.”
About Kakao Corp
Kakao Corporation is the developer of KakaoTalk, a mobile messaging application and global mobile social platform based in South Korea. Established in 2006, Kakao has solidified its position as the leader in the global mobile platform industry, expanding its services beyond messaging to mobile platform encompassing games, digital contents, marketing, commerce and more. Kakao’s mission is to build a mobile ecosystem at the global scale, offering win-win solutions for third-party partners. For more information, visit www.kakao.com/talk/en.
About KakaoTalk
KakaoTalk is a free mobile messenger app with more than 100 million users from 230 countries that allow users to send and receive unlimited calls and texts anywhere around the world. Its main features include group chat with unlimited number of friends, free group calls, coupons, games, and digital items (animated emoticons, themes). Available in 13 different languages, KakaoTalk is a cross-platform messenger that supports Android, iOS, BlackBerry, Windows OS and Bada.
